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Tags in Facebook Wall Posts – How to Make Them, When to Use Them and Why You Would Want to

“Tagging” is one of the most powerful tools on Facebook. A “tag” is basically a link you create to a person, page or group on Facebook that you place within your wall posts, photos or notes. When you “tag” a person in a wall post Facebook, your post will automatically appear on their wall as well as on your own. If you tag them in a photo or note, it will appear in their updates.

Here are some guidelines of HOW you put tags in a Facebook post:

1. When you type an “@” sign into a wall post, Facebook recognises that as a signal you want to tag someone. Let’s say you wanted to tag “Mary Jane Smith” in your post. You would start by typing “@Mary” (important: do not put a space after the @ sign) and then WAIT a second or two. Facebook will open up a window with everyone in your friends list whose names have “Mary” in them. When you see Mary’s name, CLICK on my picture, and she will be tagged. You will know the tag is activated because the full name “Mary Jane Smith” will turn blue, and it will turn into a link that takes you to my profile page.
2. You can tag a maximum of 6 names in a single wall post.
3. You can also tag PAGES or GROUPS. Just follow exactly the same steps as above.
4. As mentioned above, when you tag a person, page or group in a post, your post will appear on THEIR wall automatically. This is a great way to spread messages virally and it also means that the parties you are talking to or about will see your message without checking their updates.
5. The other advantage to tagging is that NEW people will see you who might not have seen you before, especially if you are tagging to a page or a group. Anyone who checks out the group or fan page will see your post.
6. You can also tag people in a note or a photo. There is a section on the right side of the note that lets you create tags exactly the same way as above. You can tag more people in a note or photo than in a wall post (Current limit is 30).
7. NOTE: You cannot put a tag in a comment. You can, however, put a web link in a comment.

Now here’s the obvious question: WHY would you want to tag someone?

One way to use tagging is to tag people, groups or fan pages to say something nice about them or to help spread some news that would be of interest to the people (or members of the page/group) being tagged. Here are a couple of examples of when you might use tagging to a page or group:

1. If you want to share some news about the page or group to you profile page (such as a new blog post, event, book, video, radio show or other news item THEY have posted). In this case, you might post the news to your personal Facebook profile, but tag the page/group in the post. That way, it will appear on their wall, and they will see you are helping to spread the word about their good work.
2. If you see or create a news item, tip, video, event, etc., you think would be of interest to the members of the group or fans of the page, but you also want your own friends to see it, you might post the news to your wall, and then tag the page or group. For instance, if I wanted to bring a post to the attention of a page I had called “Really, Really Good Authors Circle” (that’s not a real page, by the way), I might say, “All you Really, Really Good Authors Circle people, you might find this useful”, with the name of the business page tagged).

Below is an example of how I would create a post on Facebook about a new page one of my networking friends started. First, I would “share” the page use the “share” link on the home page of the fan page, and then I would write a tagged post to bring attention to it to other people (note: the names below are NOT real Facebook profiles or fan pages, and the underlined names below are only to show where the tags/links would appear):

Just discovered my good friend Mary Jane Smith ‘s new page The Really, Really Good Book Marketer. She is a wealth of information. Fans of my Really, Really Good Authors Circle and members of John Jones ‘s Great New Writers Group, check out Mary’s page and “Like” it for great tips.

Note there are five tags in the post:
1) Mary Jane Smith’s personal page;
2) Mary Jane Smith’s business page “The Really, Really Good Book Marketer”;
3) My own “Really, Really Good Authors Circle” business page;
4) John Jones’s personal profile and
5) John’s “Great New Writers Group” group. Note I put a space after the tag when I am using an apostrophe. I did that to ensure the link doesn’t get broken (it has happened on occasion).

Recently I wrote a similar post to the example above and, when you take all the tags into consideration, that single post was visible to over 5000 people, just about all of them authors. Within just a few minutes of sharing that post, I noticed the person whose fan page I tagged increased by 5 members. Not bad for a post that took a few seconds to compose.

In this post, I am not only helping the person who owns the fan page by sharing her page and saying something nice about her, but I am also helping the other people I have tagged in the post, because they are a targeted group of authors, all hungry for new information about book promotion. Furthermore, because I “shared” the “Really, Really Good Book Marketer” page, people will see the logo and description of the page, which makes the post far more visible and attractive than words alone, and makes people far more likely to check it out than if it were a simple link.

But the beauty of this is that I am also gaining from this. How?

Because I am being seen as someone who likes to give value to others. And because of this, people enjoy staying connected to me. Furthermore, because the tags make the post appear on the other person’s profile and fan pages, new people might see ME and my business page on her page and check me out as well. If they perceive me as being someone who can offer good value to them, they are likely to seek me out as a connection or “Like” my business page. These days, I have more Facebook invitations than I can keep up with.

IMPORTANT TAGGING NETIQUETTE:

1. NEVER abuse tagging to SPAM your Facebook friends or Facebook pages. Spamming means that you just tag people for the sake of them paying attention to a promotion you are doing. Do NOT do this. If you want to invite people to a promotion, create an event, business page or group and invite them to join voluntarily. If you are running a promotion, go ahead and post it in your updates, but don’t tag people in the updates unless they have something to do with the promotion OR you know them very well personally, and they would wish to know what’s happening (e.g., if you are launching your book, and close friends and family would like to be informed).
2. Don’t be a Facebook “squatter” or “poacher” on other people’s pages. By “squatter” I mean someone who uses tags or hangs out on someone else’s business page ONLY to promote themselves. By “poacher” I mean someone who joins pages solely to find people to invite to their own pages. For instance, if I had gone to “Mary Jane Smith’s” page and said, “Hey all you Really, Really Good Marketer fans! I’m the best thing since sliced bread. Come on over to my page,” that would be pretty tacky. Now, if “Mary Jane Smith” said such a thing about me to her own fans, that would be completely different.

What I am showing you here are some of the fundamentals of social networking, and indeed what I call “spirit-based” marketing. Social networking is the cornerstone of my business and of all the promotional platforms I help authors create for their books. But even though it is a powerful tool for your book promotion, always remember that the key to spirit-based social networking is to help others, and to gain a reputation as someone who willingly and joyfully helps others, trusting that there is enough business and prosperity in the world for all of us.

Tags in Facebook are very powerful if you use them correctly. Use them with sincerity, creativity and generosity, and over time you will see your network grow and your business flourish.

Besides… I think they’re FUN.

Lynn Serafinn is a transformation coach, book promotion coach, radio host and bestselling author of the book The Garden of the Soul: lessons from four flowers that unearth the Self. She also works as a campaign manager for mind-body-spirit authors and has produced several #1-selling book campaigns. She is the founder/creator of Spirit Authors, a virtual learning environment and community that offers training, coaching, business-building and inspiration for mind-body-spirit authors, whether established or aspiring. As part of her work with spiritual and self-help authors, she also regularly hosts large-scale online virtual events (usually free of charge) with world-class speakers on a range of mind-body-spirit topics. Subscribe to her Spirit Authors blog at

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