Grip Pens

Advantages of Using Promotional Logo Pens   by Callie Brown

If the pen is mightier than the sword (please credit Shakespeare), then it must stand to reason that promotional pen can help your organization win the battle to gain new customers, retain existing customers or help to build your brand.

One of the main advantages of utilizing logo pens as a part of your next promotion, is that they are widely accepted and used by just about everyone. Despite the transformation to an electronic society, you find writing instruments everywhere! And if the pen is there, then your message travels along with it bringing you more advertising exposure and sales opportunities.

Promotional logo pens are widely used in the field of:

Banking -for filling out deposit slips

Retail stores – for completing credit card transactions

Doctor offices – for ‘signing’ in

Trade shows and meetings – for note taking and additional notes in the exhibitors’ booth space

Universities – for alumni events and theme building

…..and the list goes on.

In today’s economy, where budgets are tight and you must stretch your advertising budget, logo pens are the answer. Standard television, billboard and magazine ads are not only expensive, but also have limited recall for the viewer.

A pen will often be used daily, and if you happen to lose it (who hasn’t lost a pen??), someone else will step in and be exposed to your branded advertising message.

Printing techniques have improved over the past 10 years, which means you can have a vibrant, multi-color logo printed on the barrel of your promotional pens and even utilize the clip to post your phone number or web address. Additionally, you will have a choice of pen design, color, size and style from many reputable pen vendors. If you are in the real estate business, you could have a pen shaped like a house to enhance recall of your services. If you consider yourself to be an upscale retailer or a distributor of fine automobiles, you can choose an engraved, brass pen to give to your clients post purchase. The writing instrument you choose will be a reflection of your quality and service, so choose appropriately.

If you frequently attend trade shows and events, then you know that the cost of freight can add to your expenses. Another benefit of using logo pens in your booth is that they are light weight and easy to distribute. No need to pay extra just to promote your good name. Additionally, the clients and prospects that receive your gift can easily pack it in their purse, bag or attaché for transport home, which makes your advertising message last even longer.

You might be thinking ‘Not another pen’. However, even more reason to provide something different. Try a new pen style, a new color, a new shape, how about a pen with a light attached or as part of a keychain or one with a USB drive included. If you are providing a pen that is new and unique, then chances are it will replace all of those other promotional logo pens in someone’s collection. Choose one with a comfortable grip or with a smooth writing ballpoint and you’ll instantly win the users’ share of mind with your superior promotional gift.

About the Author

MARCO has been offering best deals on a wide range of promotional products since 1964. Some of the promotional items that we supply include Badge Holders, Drinkware, Name Badge Ribbons, Pens, Neck Wallets, lanyards and a lot more. Call now to get your free sample!
Bic Ultra Round Stic Grip Pen

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